About

Heather Ware is a bilingual SEO content strategist with more than a decade of experience turning search traffic into customers. With a Bachelor's degree in Creative Writing, she brings a creative eye to SEO and digital marketing strategy.

Heather has worked across a wide range of industries from healthcare to roofing and most things in between.  Her experience includes:

• Conducting keyword research through Semrush, Moz, and Google Ads

• Developing SEO and AEO strategies based on search intent and gaps in competitors' content

• Optimizing content for traditional and AI-powered search

• Creating and optimizing content in WordPress

• Managing in-house writers and freelance contributors

• Creating monthly content calendars based on search opportunities

• Developing brand voice and style guides for content teams

• Establishing in-house processes to improve efficiency

• Writing social media and advertising copy

• Producing long-form content, including blogs, landing pages, and white papers

• DIELE Spanish certification of B2 in writing and C1 in reading

Heather stays current with changes in search and AI while holding her work to a high standard. She believes effective content should serve readers and business interests alike, not simply rank in search or appear in AI results.

Outside of work, Heather enjoys trivia nights with friends, playing Dungeons & Dragons, and shamelessly fawning over her dog, Ro.